Genres Inside Genres. A Short Theory of Embedded Genre

By Sune Auken

The concept of the embedded genre is of crucial importance if we want to understand the way genres interact, within any given text, within any given genre, and in forming larger genre patterns. By discussing a tentative distinction between three…

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The concept of the embedded genre is of crucial importance if we want to understand the way genres interact, within any given text, within any given genre, and in forming larger genre patterns. By discussing a tentative distinction between three kinds of embedding, “recontextualized embedding” (from Bakhtin), “contextualized embedding” (from Orlikowski & Yates), and “element genre” (from Swales and Martin), the present study initiates an unraveling of some of the intricacies involved in genre embedding. This demonstrates why genre research as well as studies of written communication can profit from integrating an expanded understanding of genre embedding in its theoretical deliberations and analytical work.

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Original publication: Auken, Sune. "Genres Inside Genres. A Short Theory of Embedded Genre." Discourse and Writing/Rédactologie, vol. 31, 2021, pp. 163-178. DOI: 10.31468/dwr.883. This material has been re-published in an unmodified form on the Canadian HSS Commons with the permission of Discourse and Writing/Rédactologie. Copyright © the author(s). Work published in DW/R is licensed under the Creative Commons CC BY-SA license

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