It has been 20 years since Canada’s first commercially grown genetically modified (GM) crops were approved and debates over these contentious products continue to gain momentum. Literature exploring Canada’s GMO debates has yet to focus specifically on the discourse of pro-biotech public relations campaigns and anti-biotech movements. This paper helps fill this gap with an analysis of power relations regarding efforts to inform public opinion on the topic of agricultural biotechnology. This paper explores these power relations in two arguments. First, I argue that the Canadian state’s overall positive position toward agricultural biotechnology provides leverage to pro-biotech public relations, while delimiting the direction of anti-biotech campaigns. Second, I argue that the potency of pro-biotech frames are constituted and sustained by historically and culturally embedded norms and values, which adds additional challenges for anti-biotech campaigns. These findings uncover a clearer picture of the complexity of power relations within agri-biotech discourse, and the extent to which anti-biotech groups are disadvantaged in these debates.

Les chercheurs doivent citer ce travail comme suit :

• Tourangeau, W., (2025), "GMO doublespeak: An analysis of power and discourse in Canadian debates over agricultural biotechnology", HSSCommons: (DOI: 10.15353/cfs-rcea.v4i1.208)

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Original publication: Tourangeau, Wesley. "GMO doublespeak: An analysis of power and discourse in Canadian debates over agricultural biotechnology." Canadian Food Studies / La Revue canadienne des études sur l'alimentation, vol. 4, no. 1, 2017, pp. 108-138. DOI: 10.15353/cfs-rcea.v4i1.208. This material has been re-published in an unmodified form on the Canadian HSS Commons with the permission of Canadian Food Studies / La Revue canadienne des études sur l'alimentation. Copyright © the author(s). Work published in CFS/RCÉA prior to and including Vol. 8, No. 3 (2021) is licensed under the Creative Commons CC BY license. Work published in Vol. 8, No. 4 (2021) and after is licensed under the Creative Commons CC BY-SA license. For details, see creativecommons.org/licenses/.