Ray Moynihan and Alan Cassels, Selling Sickness: How the World’s Biggest Pharmaceutical Companies Are Turning Us All into Patients, New York: Nation Books, 2005. 254 pages.Key words: rhetoric of science, pharmaceutical industry, pharmaceutical marketing, condition branding, medicalization

Les chercheurs doivent citer ce travail comme suit :

• Segal, J., (2025), "Making Pharmaceutical Industry Rhetoric an Object of Study", HSSCommons: (DOI: 10.31468/cjsdwr.14)

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1. Discourse and Writing/Rédactologie

Original publication: Segal, Judy. "Making Pharmaceutical Industry Rhetoric an Object of Study." Discourse and Writing/Rédactologie, vol. 23, no. 1, 2011. DOI: 10.31468/cjsdwr.14. This material has been re-published in an unmodified form on the Canadian HSS Commons with the permission of Discourse and Writing/Rédactologie. Copyright © the author(s). Work published in DW/R is licensed under the Creative Commons CC BY-SA license